Typeform builds conversational forms and surveys, one question at a time, now with AI that drafts forms, follows up on answers and analyzes results. On its European pricing page, Basic costs €25 a month billed yearly, or €35 monthly, for 100 responses a month and one user. Plus costs €49, or €70 monthly, for 1,000 responses, three users and no Typeform branding. Business costs €84, or €120 monthly, for 10,000 responses, five users, drop-off rates and conversion tracking. Growth Flow costs €242 a month after a 14-day trial and adds response enrichment, automations and SMS follow-ups. A free plan is available to try the product.
Reviewed by EdGrows·Updated Oct 6, 2026This analysis is based on documentation, public user reports, and vendor materials — not yet on our own hands-on testing. How we rate
Typeform's forms ask one question at a time, with large type and smooth transitions, so they feel closer to a conversation than a spreadsheet. That design is why marketers use it for lead forms and quizzes, and why researchers use it for surveys people actually finish.
In 2026 Typeform pitches itself around AI and automation. Its homepage now shows three products: Intelligent Forms for collecting answers, Growth Flow for acting on them, and Research Flow for AI-moderated studies. The pricing page covers the first two.
Typeform showed euro prices on October 6, 2026, with yearly billing selected.
| Basic | Plus | Business | Growth Flow | |
|---|---|---|---|---|
| Billed yearly, per month | €25 | €49 | €84 | €242 after a 14-day trial |
| Billed monthly | €35 | €70 | €120 | €242 |
| Responses a month | 100 | 1,000 | 10,000 | 10,000 |
| Can be raised to | 750 | 2,500 | 50,000 | 50,000 |
| Users | 1 | 3 | 5 | 5 |
| Highlights | Unlimited forms, AI form creation, logic, webhooks | No Typeform branding, custom subdomain | Drop-off rates, conversion tracking, priority support | Enrichment, Smart Insights, automations, SMS follow-ups |
Yearly billing saves about 30% on the three core plans. Enterprise, for six or more users, adds single sign-on, HIPAA support, a choice of US or EU data centres and a dedicated success manager. HR teams get a separate Talent plan, from $119 a month.
The free plan is the place to learn the editor. Basic is where a real project starts, though 100 responses a month runs out quickly for anything public.
Responses are the meter that matters. Every plan includes a monthly base and lets you buy more, up to a ceiling: 750 on Basic, 2,500 on Plus and 50,000 on Business and Growth Flow. A newsletter quiz that goes viral can hit Basic's limit in a day, so estimate traffic before choosing.
Forms and questions are unlimited on every paid plan. So the real choice is how many people will answer, and whether you need to remove Typeform's branding. Branding removal starts on Plus.
AI form creation comes with every paid plan. You describe what you want to collect and Typeform drafts the questions and logic for you to edit. Its feature list also includes Clarify with AI and the option to add files for Typeform AI to work from.
Analysis gets stronger on the higher tiers. Business adds drop-off rates and conversion tracking, so you can see which question loses people. Growth Flow adds Smart Insights and enrichment of 1,500 responses a month. Enrichment looks up extra details about the people who answer, which helps when qualifying leads.
Growth Flow is Typeform's move into marketing automation. At €242 a month after the trial, it combines forms with contact management, automated segmentation, multi-language forms, a Salesforce integration and follow-ups by email and text message. The trial needs a credit card.
You don't need Growth Flow to automate, though. The Contacts & Automations add-on costs €21 a month for 2,400 actions on Plus and above, or €66 for 12,000 actions on Business and above. It handles tasks such as segmenting respondents and sending follow-up emails.
For internal surveys and simple sign-ups, free tools are enough, and Google Forms has no response cap. Teams that want the Typeform feel inside an all-in-one workspace sometimes build forms in Notion AI instead. If the form feeds a sales process, compare the price of Growth Flow with a dedicated tool such as HubSpot, which bundles forms with a CRM.
Typeform earns its premium where completion rates matter: customer-facing lead forms, onboarding questionnaires and research surveys people would otherwise abandon. Our guide to AI tools for solo founders shows where it fits in a small team's stack.
On the European pricing page, Basic costs €25 a month billed yearly or €35 monthly, Plus €49 or €70, and Business €84 or €120. Growth Flow costs €242 a month after a 14-day trial, and Enterprise is priced on request. Typeform shows prices in your local currency.
Yes, Typeform offers a free plan for trying the product, and its homepage invites new users to get started for free. Paid plans start with Basic, which includes 100 responses a month.
Each plan has a monthly response base and a higher maximum. Basic can be raised from 100 to 750 responses a month, Plus from 1,000 to 2,500 and Business from 10,000 to 50,000, by paying for extra responses.
Yes. AI form creation is included from Basic. Higher plans add AI analysis of results, and Growth Flow adds Smart Insights and response enrichment, which looks up extra information about the people who answer.
It's nicer to fill in and has stronger branding, logic and analytics, which can raise completion rates. Google Forms is free with no response caps. For internal surveys, Google Forms is usually enough; for customer-facing forms where design matters, Typeform earns its price.
A data and outreach workbench for growth teams, priced on two meters: actions for platform work and data credits for the data you buy. Launch starts at $185.
The best backlink data in the industry, sold with a credit meter and single-seat plans that make the real cost hard to read.
Genuinely generous free tier to 2,500 subscribers, then a steep step up. Built for newsletters that intend to make money.