Zapier is the automation platform with the largest app catalog, over 9,000 apps, and it now bills everything in tasks: Zap steps, AI steps, code, MCP calls and SDK calls draw from one shared pool, with more powerful AI models using more tasks per action. The Free plan includes 100 tasks a month and two-step Zaps. Professional starts at $19.99 a month billed yearly or $29.99 monthly, and Team at $69 or $103.50 for up to 25 users. Zapier Agents are a separate add-on, free for 400 activities a month or $33.33 a month billed yearly for 1,500.
Reviewed by EdGrows·Updated Oct 1, 2026This analysis is based on documentation, public user reports, and vendor materials — not yet on our own hands-on testing. How we rate
Zapier connects over 9,000 apps, more than any rival, and that reach is the main reason companies pay its higher prices. Niche industry software, small SaaS tools and long-tail services that Make and n8n don't cover are often already on Zapier, ready to use without touching an API.
The building model is simple: a trigger in one app starts a Zap, and actions follow in others. Around Zaps, Zapier has added Tables for storing data, Forms for collecting it, Canvas for mapping processes, Copilot for building automations from a description, and in 2026 a push toward agents: its homepage now reads "Welcome to automation in the agentic era."
Zapier has always billed per task, roughly each action that runs. The 2026 change is that the same meter now covers AI steps, code steps, MCP calls and SDK calls, all drawing from one shared pool per account. Zapier publishes task usage rates instead of separate budgets: an action on a more powerful AI model, a longer-running code step or a different connector type can use more than one task.
That makes simple automations easy to price and AI-heavy ones harder. A two-step Zap that copies a form submission into a spreadsheet uses one task per run. A workflow that reads an email, classifies it with AI, drafts a reply, looks up a record and posts to Slack uses at least five, and more if the AI step runs on a premium model. Filter, Formatter and Paths steps are the exceptions: they don't use tasks at all.
Zapier's pricing page on yearly billing, captured October 1, 2026.
| Plan | Billed yearly | Billed monthly | What it adds |
|---|---|---|---|
| Free | $0 | $0 | 100 tasks a month, two-step Zaps, unlimited Zaps, Tables and Forms, Copilot |
| Professional | From $19.99 | From $29.99 | Multi-step Zaps, unlimited premium apps, webhooks, AI fields, email and chat support |
| Team | From $69 | From $103.50 | Up to 25 users, shared Zaps and connections, SAML SSO, priority support |
| Enterprise | By quote | By quote | Unlimited users, admin controls, annual task limits, observability, technical account manager |
| Agents add-on | Free or $33.33 | 400 activities free, 1,500 on Agents Pro |
Prices rise with the monthly task allowance you pick on the pricing page's slider, so "from" means the smallest allowance. Yearly billing saves about a third.
When the allowance runs out, paid plans can switch on pay-per-task billing: Zaps keep running and each extra task costs 1.25 times your plan's per-task rate. Zapier's help center says this requires opting in from the Billing and usage page; without it, Zaps stop until the next cycle or an upgrade. For predictable bills, check that setting the day you subscribe.
Zapier Agents are AI agents that act in your apps on their own, for example researching new leads, enriching CRM records or triaging support requests, with Zapier's integrations as their tools. They are billed separately in activities, with a free tier of 400 a month and Agents Pro at $33.33 a month billed yearly for 1,500. Chatbots are a second add-on for building customer-facing assistants on your own data.
Zapier MCP turns the catalog into tools for other AI assistants: connect Claude, ChatGPT or Cursor to Zapier's MCP server and they can send emails, update records or create tickets through your connected accounts, with each action counted as tasks. The Zapier SDK does the same for developers building their own agents in code.
Zapier is worth its price when the people building automations are not technical, when a key app in your stack is only on Zapier, or when speed of setup matters more than cost. It is the wrong shape for long, AI-heavy or high-volume workflows: Make bills per module action at a lower rate, and n8n bills per full execution and can be self-hosted. Our Zapier vs Make and n8n vs Zapier comparisons work through the numbers.
For a different take on the same job, look at Make, n8n, Lindy AI and Claude.
Yes, for light use. The free plan includes 100 tasks a month, two-step Zaps, unlimited Zaps, Tables and Forms, and Zapier Copilot for building automations in plain language. It suits trying Zapier or one light personal automation; multi-step Zaps, premium apps and webhooks need Professional, from $19.99 a month billed yearly.
Yes. Microsoft Outlook is among Zapier's integrations, so a Zap can start from a new email or calendar event and send messages or create events, and it can combine Outlook with Microsoft Teams, Excel and thousands of other apps.
Professional starts at $19.99 a month billed yearly or $29.99 monthly, and Team at $69 or $103.50, with prices rising as you choose a larger monthly task allowance. Enterprise is priced on request. Agents are a separate add-on: free for 400 activities a month, or $33.33 a month billed yearly for 1,500.
Each action step in a Zap that runs successfully, and in 2026 AI steps, code steps, MCP calls and SDK calls too, all from one shared pool. The number of tasks an action uses depends on the AI model tier, how long code runs and the connector type. Filter, Formatter and Paths steps do not use tasks.
On paid plans you can turn on pay-per-task billing, which keeps Zaps running and charges each extra task at 1.25 times your plan's per-task price; Zapier's help center says you opt in from the Billing and usage page. Without it, Zaps stop when the allowance is used up until the next cycle or an upgrade.
A way for AI assistants such as Claude, ChatGPT or Cursor to take actions across Zapier's app catalog: the assistant connects to Zapier's MCP server and can send emails, update records or create tasks through your connected apps. Each action draws on your Zapier tasks like any other step.
AI agents that work on their own in your apps, such as researching leads or triaging requests, using Zapier's integrations as tools. They are priced as an add-on in activities: 400 a month free, 1,500 a month for $33.33 billed yearly on Agents Pro, and custom volumes beyond that.
When your stack includes apps the cheaper tools do not support, or when the people building automations are not technical, yes. For the same volume, Make costs roughly half and n8n less still, especially for long workflows, since Make bills per module action and n8n per full execution. Our comparisons of Zapier vs Make and n8n vs Zapier go through examples.
The Team plan, from $69 a month billed yearly, adds up to 25 users, shared Zaps and folders, shared app connections, SAML single sign-on and priority support. Enterprise adds unlimited users, advanced admin permissions, annual task limits, observability and a technical account manager.
Anthropic's assistant, built around long-context reasoning and code. Strong at $20; the usage limits are the unpublished part.
Google's assistant, bundled with storage and Workspace access. Plus is $4.99, Pro $19.99 with a 1 million token context, and Ultra from $99.99.
Visual automation with 3,000+ apps, billed in credits: a free plan with 1,000 a month, then $9 to $29 a month billed yearly for 10,000 credits.