Synthesia turns scripts, documents and web pages into videos presented by AI avatars in 160+ languages, and it is built for company training, onboarding and internal communication. Starter costs $18 a month billed yearly ($29 monthly) for 120 minutes of video a year, Creator $64 ($89) for 360 minutes with API access and interactive video, and Enterprise is unlimited at a custom price. The free Basic plan makes 10 minutes a month but does not let you download videos.
Reviewed by EdGrows·Updated Sep 26, 2026This analysis is based on documentation, public user reports, and vendor materials — not yet on our own hands-on testing. How we rate
Synthesia was one of the first companies to sell AI presenter video to businesses, and it still leans hardest into that market. Its pricing page says it is trusted by more than 90% of the Fortune 100, and the product is shaped around corporate use: training, onboarding, compliance, product explainers and internal updates that need to exist in many languages and be updated often.
The workflow starts from whatever material a team already has. The AI Video Assistant turns a document, a web page, a prompt or a script into a draft video; a presenter from a library of stock avatars, or a personal avatar of an employee, delivers it in any of 160+ languages and voices. AI dubbing re-voices existing videos, templates and a media library with Getty Images and Pexels content cover the visuals, and Roleplay Sessions, a new feature, lets employees practice conversations with an interactive avatar that scores them.
Synthesia's plans on yearly billing as of September 26, 2026. The site may show local currencies.
| Plan | Yearly (per month) | Monthly | Video minutes | Seats | Highlights |
|---|---|---|---|---|---|
| Basic | Free | Free | 10 a month | 1 editor | 9 avatars, no downloads, Synthesia logo |
| Starter | $18 | $29 | 120 a year | 1 editor, 3 guests | Downloads, no logo, AI dubbing, 125+ avatars, 3 personal avatars |
| Creator | $64 | $89 | 360 a year | 1 editor, 5 guests | API, interactive video, branded pages, 180+ avatars, 5 personal avatars |
| Enterprise | Custom | Custom | Unlimited | Custom | SSO, SCORM, brand kits, live collaboration, 240+ avatars |
The minutes come from a shared credit pool: 14,500 credits a year on Starter and 44,000 on Creator. Synthesia translates them into three ways to spend: Starter's credits cover 120 minutes of video, 580 minutes of AI dubbing or 300 AI-generated video assets, or any mix. Monthly subscribers get a twelfth of the yearly amount each month.
Synthesia sells minutes, not credits per model, which makes the arithmetic simpler than most avatar tools:
| Plan and billing | Price per year | Video minutes | Per minute |
|---|---|---|---|
| Starter, yearly | $216 | 120 | about $1.80 |
| Creator, yearly | $768 | 360 | about $2.13 |
| Starter, monthly | $348 | 120 | about $2.90 |
| Creator, monthly | $1,068 | 360 | about $2.97 |
| Starter, yearly, dubbing only | $216 | 580 | about $0.37 |
Two rules shape how far that goes. Unused minutes do not roll over, so a quiet quarter is lost. And when you reach your limit, Synthesia caps usage until the plan renews; there is no pay-as-you-go top-up on these plans, only an upgrade.
For a team that produces in bursts, yearly billing helps twice: it is 38% cheaper on Starter and puts the whole year's minutes in the account from day one.
Synthesia is shaped around what learning and IT departments ask for: SOC 2 and GDPR compliance, SSO, SCORM export, brand kits and live collaboration on Enterprise. Languages are its other strength, with 160+ languages and voices for creation and dubbing in 70+ languages on paid plans, including lip sync and voice preservation, and interactive video on Creator, with clickable calls to action, branching and quizzes, turns a video into a short training module.
The price follows the positioning. At about $1.80 a minute on yearly Starter, it costs more than HeyGen's entry plan for comparable avatar video, and the Basic plan's lack of downloads means nothing can be published without paying. Ten minutes a month on Starter covers a few short explainers, not a weekly series, and cannot be topped up, while SCORM export, brand kits, SSO and unlimited minutes, the reasons many companies choose Synthesia, sit on Enterprise.
HeyGen is the closest competitor and is cheaper per minute on its self-serve plans, where credits also roll over. Synthesia is the more conservative enterprise choice, with a training-first feature set.
Hedra animates any character from one image and a voice track, including cartoons and mascots, which Synthesia does not attempt. Vidnoz and D-ID are lighter options for occasional presenter videos. To edit and subtitle footage you filmed yourself, VEED is the better fit.
The natural buyers are learning and development, HR and internal communications teams at companies that need presenter-led training in many languages, with compliance and an LMS involved; for them the useful comparison is Enterprise against the cost of filming, not Starter against HeyGen. Small businesses and creators get more minutes for their money elsewhere, and anyone trying Synthesia should move to Starter billed yearly only once downloads are needed, budgeting in minutes: 120 a year is ten short videos a month at most.
Starter costs $18 a month billed yearly, or $29 month to month, and Creator costs $64 a month billed yearly or $89 monthly. Enterprise is priced on request. Synthesia calls these new lower prices; the yearly rate saves 38% on Starter. The free Basic plan costs nothing and needs no card.
On yearly billing, Starter includes 120 minutes of avatar video a year and Creator 360, drawn from shared credit pools of 14,500 and 44,000 credits that also pay for AI dubbing and generated video assets. Monthly plans get a twelfth each month, so Starter makes 10 minutes. Basic makes 10 minutes a month, and Enterprise is unlimited.
Downloads, for a start: the Basic plan lets you make up to 10 minutes of video a month with 9 avatars, but downloading videos and removing the Synthesia logo begin on Starter. Basic also has one editor, a limited stock library and three AI-generated video assets a month. It is a way to try the editor and avatars, not to produce.
No. If you finish a billing period under your limit, the unused minutes do not carry over, and if you hit the limit early, usage is capped until your plan renews unless you upgrade. On yearly plans the whole year's allowance is available from the start, which suits teams that produce in bursts.
On yearly billing, Starter works out to about $1.80 per minute of avatar video and Creator to about $2.13, since Creator adds features as well as minutes. On monthly billing both cost roughly $2.90 to $3.00 a minute. AI dubbing is cheaper: Starter's 580 dubbing minutes a year work out to about 37 cents a minute.
Personal avatars are AI versions of you or your colleagues, created from a recording. Starter includes 3, Creator 5 and Enterprise an unlimited number within reasonable use. Studio avatars, filmed in a professional studio for the highest quality, are a paid add-on at $1,000 a year on every plan.
The API starts on Creator, which can generate up to 360 minutes of video a year through it, deducted from the plan's allowance; Enterprise includes 360 API minutes with more as an add-on. SCORM export for learning management systems, brand kits, live collaboration and SSO are Enterprise features.
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