D-ID turns a photo or video of a person into a talking avatar and now sells interactive, conversational avatars as well: Agentic Videos and V4 Expressive Visual Agents. Studio plans cost $4.70 a month billed yearly ($5.90 monthly) for 10 minutes on Lite, $16 ($29) for 15 minutes on Pro and $108 ($196) for 100 minutes on Advanced. Only Pro and above include a commercial license; Lite videos carry a D-ID watermark. API plans start at $14.40 a month billed yearly for 16 minutes.
Reviewed by EdGrows·Updated Sep 26, 2026This analysis is based on documentation, public user reports, and vendor materials — not yet on our own hands-on testing. How we rate
D-ID made its name with a simple trick: upload a photo, add a script or audio, and the face in the picture talks. That photo-to-video animation is still the core, but the company now describes itself as a digital human platform, and its homepage leads with interactivity rather than playback: Agentic Videos that viewers can question, and V4 Expressive Visual Agents that hold real-time conversations.
Around that sit the usual avatar tools: 100+ stock avatars, photo and video avatars, personal avatars made from your own footage, AI-prompted avatar generation, voice cloning, video translation, and a developer API that covers both rendered video and live streaming. D-ID's banner cites a 4.6 out of 5 rating on G2.
D-ID's Studio plans on annual billing, screenshot taken September 26, 2026.
| Plan | Yearly (per month) | Monthly | Minutes a month | License and watermark | Extras |
|---|---|---|---|---|---|
| Trial | Free for 14 days | 3 in total | Personal use, full-screen watermark | 1 personal avatar, API access | |
| Lite | $4.70 ($56 a year) | $5.90 | 10, up to 16 | Personal use, D-ID watermark | 2 video avatars, 3 agentic videos |
| Pro | $16 ($191 a year) | $29 | 15, up to 60 | Commercial, small AI watermark | 3 personal avatars, 1 voice clone, premium voices |
| Advanced | $108 ($1,293 a year) | $196 | 100, up to 175 | Commercial, custom logo | 5 personal avatars, 3 voice clones, 10 agentic videos |
| Enterprise | Custom | Custom | Unlimited | Commercial | Studio avatars, professional voice cloning, security |
Minutes are shared across everything: rendered videos, agents, video translation and API calls. Each plan comes in several sizes, at four credits per minute, so Pro can be bought with 60, 100 or 240 credits. D-ID also offers unlimited videos in a subscriber's first month under a fair-use policy, which makes the first month a good time to build a library.
The headline price, $4.70 a month, buys a plan most businesses cannot use. Lite keeps D-ID's watermark and inherits the trial's personal-use license, so a company video, an ad or client work needs Pro at $16 a month billed yearly or $29 monthly. That is the realistic entry price for commercial work, and it is where D-ID's watermark shrinks to a small AI label; only Advanced lets you swap in your own logo.
Converted to minutes of licensed video, the plans line up like this:
| Route | Minutes | Cost per minute |
|---|---|---|
| Lite, yearly (personal use only) | 10 a month | $0.47 |
| Pro, yearly | 15 a month | about $1.07 |
| Advanced, yearly | 100 a month | about $1.08 |
| Pro, monthly | 15 a month | about $1.93 |
| API Build, yearly | 16 a month | about $0.90 |
| API Launch, yearly | 45 a month | about $0.78 |
D-ID's API has its own plans: Build at $14.40 a month billed yearly for 16 minutes of video or 32 minutes of streaming, and Launch at $35 for 45 minutes of video or 90 of streaming, with larger tiers and a 14-day trial. Streaming minutes cost half as many credits as rendered video, which suits conversational agents embedded in websites and apps. For developers, this is D-ID's strongest offer: cheaper per minute than its Studio plans and designed for real-time use.
D-ID is a good fit for interactive and developer use: conversational agents on a website, personalized talking-head clips generated through the API, or interactive training that answers questions. The Agentic Videos and Visual Agents are what set it apart from most avatar editors.
It is a weaker fit for polished, long-form presenter video. HeyGen produces commercial avatar video more cheaply per minute on its Creator plan and has a larger production toolset, and Synthesia offers the enterprise training features, SCORM and compliance that learning teams ask for. To animate cartoons, mascots and animals rather than people, Hedra is built for it.
Against HeyGen, D-ID costs more per licensed minute on its Studio plans but less on its API, and it is further ahead on interactive agents. Against Synthesia, it is far cheaper and lighter, without Synthesia's enterprise training stack. Vidnoz competes on low prices and templates for simple presenter videos.
For editing, subtitling and translating footage you filmed yourself, a video editor such as VEED fits better than any avatar tool.
D-ID makes the most sense for teams building conversational avatars or talking-head video into a product or website, where the API plans, streaming minutes and Visual Agents are the draw. Businesses that only need an occasional presenter video should start on Pro rather than Lite, because Lite's watermark and personal-use license rule out commercial publishing. For a steady stream of polished marketing or training videos, compare HeyGen's Creator plan first, since it gives more licensed minutes for less.
Billed yearly, Lite costs $4.70 a month ($56 a year), Pro $16 ($191) and Advanced $108 ($1,293). Month to month, they cost $5.90, $29 and $196. A 14-day trial is free, and Enterprise is priced on request. Yearly billing saves 20% on Lite and 45% on Pro and Advanced.
Lite includes 10 minutes a month, Pro 15 and Advanced 100, shared across videos, agents, video translation and the API. Each plan can be bought with more credits: at four credits a minute, Lite goes up to 16 minutes, Pro to 60 and Advanced to 175. The trial includes 3 minutes, and D-ID adds unlimited videos in your first paid month under a fair-use policy.
No. The commercial license starts on Pro. The trial carries a personal-use license and a full-screen watermark, and Lite inherits the personal-use license with a D-ID watermark. Pro switches to a smaller AI watermark with a commercial license, and Advanced lets you replace it with your own logo.
Agentic Videos turn a passive video into an interactive experience that viewers can question and talk to; plans include 3 to 10 of them. Visual Agents are real-time conversational avatars for products and websites, and D-ID's newest generation, V4 Expressive Visual Agents, focuses on emotionally responsive conversation at scale.
API plans are separate from Studio plans. Billed yearly, Build costs $14.40 a month ($172.80 a year) for up to 16 minutes of video or 32 minutes of streaming, and Launch costs $35 a month ($420) for 45 minutes of video or 90 of streaming, with larger tiers. A 14-day API trial includes 3 minutes of video and 10 of streaming.
On yearly billing, Lite works out to 47 cents a minute but with a watermark and no commercial rights, Pro to about $1.07 and Advanced to about $1.08. Monthly billing roughly doubles that. The API is cheaper per minute for developers: about 90 cents on Build and 78 cents on Launch, both billed yearly.
Yes, from Pro, which includes one voice clone; Advanced includes three, and Enterprise offers professional voice cloning as a service. All plans can use standard voices or uploaded audio, Pro and above add premium voices, and Pro can import voices from third-party services.
AI video generator with 60 free credits a day: fast, affordable short-form video for TikTok, Reels and Shorts.
AI Edit turns raw talking-head footage into a finished social video; credits pay for generation, and they roll over up to 3x.
Luma's Ray models, Veo, Kling and Seedance in one credit pool, now run by creative agents that plan the work for you.