Photoroom is an AI photo editor for online sellers that removes backgrounds, fixes products, generates studio and lifestyle scenes, puts clothes on virtual models and makes product videos. On its French pricing page, with VAT included, Pro costs €5.99 a month billed yearly or €9.99 monthly for 6,000 AI credits and 1,000 exports. Max costs €14.50 or €26.99 for 20,000 credits, 3,000 exports, video and Shopify. Ultra costs €82.50 or €99 for 75,000 credits, 10,000 exports and 4K output. Core tools such as background removal use no credits. The API is billed separately, from €20 a month for 1,000 background removals.
Reviewed by EdGrows·Updated Oct 7, 2026This analysis is based on documentation, public user reports, and vendor materials — not yet on our own hands-on testing. How we rate
Photograph a shirt on the kitchen table, and Photoroom can cut it out, clean it up and place it on a studio background or a virtual model. That's the job it's built for: product photos for online shops, made in bulk.
The homepage claims more than a million businesses, with marketplaces such as Mercari and Depop among the logos. Its pitch has grown from background removal to complete listing visuals, video included.
Photoroom splits its features into two groups, and the split explains the pricing.
Core tools cost nothing extra on any paid plan, within fair-use limits. That group covers the Background Remover, Retouch, the AI Product Fixer and preset shadows, along with AI Fill, AI Expand and Resize and the Image Enhancer. For a seller who mainly needs clean cutouts on white, these are the whole product.
Generative tools draw on a monthly pool of AI credits. AI Backgrounds Studio, virtual fashion models, Edit with AI and the video generator all spend credits, and the more demanding the task, the more it uses. Credits are shared across your Space and renew each billing cycle.
Photoroom's French page on October 7, 2026, with yearly billing selected. The struck-through prices are the monthly rates.
| Pro | Max | Ultra | |
|---|---|---|---|
| Billed yearly, per month | €5.99 | €14.50 | €82.50 |
| Billed monthly | €9.99 | €26.99 | €99 |
| AI credits a month | 6,000 | 20,000 | 75,000 |
| Exports a month | 1,000 | 3,000 | 10,000 |
| Video generator | No | Up to 50 videos | Up to 150 videos |
| Virtual models | Up to 1,600 at 1K | Adds 2K | Adds 4K |
| Shopify integration | No | Yes | Yes |
| Seats | Up to 50 | Up to 50 | Up to 50 |
Pro and Max start with a free trial. Enterprise, priced on request, adds adjustable AI shadows, visual QA tools, an SLA and single sign-on. Photoroom also invites you to start for free, though the pricing page lists no limits for a free version.
Photoroom notes that the credits included in a plan may vary by country or region. Check the page from your own location before you compare it with another tool.
The pricing page translates credits into generations, assuming you spend the whole pool on one feature. On Pro, 6,000 credits cover about 3,000 basic AI backgrounds. Add relighting or HD output and the figure drops to 750. Edit with AI stops at around 400.
Video is the expensive part. Max's 20,000 credits buy up to 50 videos a month if you use them for nothing else, which is about 400 credits a clip.
Exports are the other meter. Every image you save counts, including batch edits and Shopify syncs. You get a warning at 80% of the allowance, and once you reach 100% exports pause until the next billing cycle.
Developers pay for the API on top of any app plan. The Remove Background API costs €20 a month for 1,000 images, or €0.02 each, and handles cutouts, cropping and color backgrounds. The Image Editing API costs €100 a month for 1,000 images and adds AI backgrounds, shadows, expansion, ghost mannequins, virtual try-on and product staging. Enterprise API deals start at 200,000 images a year.
You can test before paying: 10 Basic images a month, plus up to 1,000 free calls to the Image Editing API in sandbox mode.
For occasional cutouts, remove.bg is the simpler choice, since background removal is all it does. Canva bundles background removal into a full design suite. For generated scenes inside an Adobe workflow, Adobe Firefly is the obvious alternative.
Exports are the number to plan around, more than photos. A shop that saves five versions of each product for different marketplaces will reach Pro's 1,000 exports with only 200 items.
The core tools: Background Remover, Retouch, Product Fixer, preset shadows, AI Fill, AI Expand and Resize, and the Image Enhancer. They're included on every paid plan within fair-use limits. AI backgrounds, virtual models, Edit with AI and the video generator draw on your monthly credits.
No. Exports from the app and API calls are counted separately. The API has its own plans, from €20 a month for 1,000 background removals on Basic to €100 for 1,000 edits on Plus, which covers AI backgrounds, shadows and virtual try-on.
Every image you save, whether from the editor, a batch or a Shopify sync. Pro allows 1,000 a month, Max 3,000 and Ultra 10,000. Photoroom warns you at 80% and 100%, and exports pause at the limit until the next billing cycle unless you upgrade.
Max and Ultra. With all its credits spent on video, Max covers up to 50 generations a month and Ultra up to 150. Pro doesn't include the video generator.
Photoroom says the monthly credits included in a plan may vary by country or region, and prices are shown in local currency. This review quotes the French page in euros, which includes VAT.
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