Clay

What is Clay?

Clay is what modern sales teams use to build prospect lists that would previously require a research team. Connect 75+ data sources, use AI to research each prospect, and generate personalized outreach — all automatically.

Key Features

• 75+ data sources — LinkedIn, Apollo, Clearbit, and more in one place
• AI research — automatically researches each prospect
• AI writer — generates hyper-personalized outreach at scale
• Waterfall enrichment — tries multiple sources to maximize data coverage

Pricing

Our Verdict

The most powerful prospecting tool available. Steep learning curve but transforms what's possible with outbound. Best for: Growth teams, sales ops, RevOps leaders Not ideal for: Teams without a clear ICP or outbound strategy