Frase is an SEO and GEO content platform that researches, drafts, scores, publishes and monitors articles, and it no longer has a $15 plan. Starter costs $39 a month billed yearly or $49 monthly for one seat, one site and 10 articles a month; Professional costs $103 or $129 for three seats, five sites and 40 articles; Scale costs $239 or $299 for five seats, ten domains and 100 articles. Each self-serve plan starts with a 7-day free trial without a card. The tier also decides which AI assistants Frase watches for mentions of your brand: ChatGPT and Google AI on Starter, Perplexity from Professional, and Claude and Gemini only on Scale.
Reviewed by EdGrows·Updated Oct 1, 2026This analysis is based on documentation, public user reports, and vendor materials — not yet on our own hands-on testing. How we rate
Frase began as a tool for turning search results into content briefs. In 2026 it calls itself a content operating system: it researches a topic, drafts the article with an AI agent, scores it for Google and for AI answers, publishes it to your CMS and then watches the page for ranking decay. The cheap Solo plan that made it the budget pick in this category is gone, and plans now start at $39 a month.
That changes who should buy it. Research and scoring, which once justified Frase on their own, now come bundled with a writer, a publisher and two kinds of monitoring. What you pay for is mostly volume: how many articles go out each month, how many sites you run, and which AI assistants you want watched.
| Starter | Professional | Scale | |
|---|---|---|---|
| A month, billed yearly | $39 | $103 | $239 |
| A month, billed monthly | $49 | $129 | $299 |
| Seats and sites | 1 seat, 1 site | 3 seats, 5 sites | 5 seats, 10 domains |
| Articles a month | 10 | 40 | 100 |
| Audit pages a month | 50 | 250 | 1,000 |
| AI engines tracked | ChatGPT, Google AI | Adds Perplexity | Adds Claude and Gemini |
| AI prompts tracked | 50 | 200 | 500 |
| Pages watched by Content Guard | 10 | 75 | 300 |
| Reporting history | Current only | 3 months | 12 months |
| Past the monthly cap | Stops | Optional pay-as-you-go | Optional pay-as-you-go |
Yearly prices on frase.io, captured October 1, 2026. Paying month to month costs about a quarter more on every tier.
Extra seats cost $29 a month each on Professional and Scale. Professional is also where the content calendar, internal linking suggestions, AI crawler monitoring and a tool for turning one article into posts for each social channel come in. Enterprise is priced on request and is the only tier with white-label reports, a branded client portal, SSO and two years of history.
AI Visibility answers the question many site owners now ask first: does ChatGPT, or Google's AI answer, mention us? You choose the prompts to watch, such as "best accounting software for freelancers", and Frase checks them daily and alerts you when your brand appears or drops out. It reports and doesn't fix; any change to the pages is up to you or the writing agent.
The engine list is the catch. Starter covers ChatGPT and Google's AI results only. Perplexity arrives on Professional, and Claude and Gemini only on Scale at $239 a month. A software company whose buyers research in Perplexity or Claude needs Professional or Scale to see those answers; a local business that mostly cares about Google can stay on Starter. Frase also lists a free AI Visibility Checker among its free tools, a quick first look before the trial.
Content Guard watches Google rankings and traffic for a set number of pages. When one slips, it drafts a revision and republishes it once you approve. The writing agent can go further: on every plan it can draft and auto-publish new articles, limited only by the monthly article count, or leave each piece in a review queue.
Both features save time, and both need a careful setup. Google's spam policies target pages produced at scale mainly to rank, and an agent publishing 40 or 100 articles a month without an editor is exactly that risk. Keep review switched on, add something to each draft that only you know, and let the automation handle the parts that need no judgment, such as fixing internal links, refreshing outdated facts and filling gaps found by the site audit.
Finished posts go to WordPress, Webflow, Sanity or Wix in a click, or to FraseCMS, Frase's own hosted or headless CMS, which adds structured data and an llms.txt file to every page. FraseCMS is free up to 100,000 page views a month with a small Powered by Frase badge. Basic, at $19 a month on top of a paid plan, removes the badge, publishes on your own domain or a /blog subdirectory and allows 250,000 views; Pro at $99 covers a million.
For a new site without a CMS, that removes a hosting bill. For an established WordPress site, the integrations matter more, and FraseCMS is optional.
Surfer SEO is the tool Frase gets compared with most. Surfer's strength is its Content Editor, which scores a draft against ranking pages as you type, and it puts AI tracking above its entry tier: prompt tracking starts on Standard, and a separate AI Search Analytics plan covers ChatGPT, Perplexity, Google's AI Mode and AI Overviews, and Gemini. Frase packs more of the workflow into each plan, with writing, publishing, decay monitoring and hosting included. Teams that write in an editor and publish elsewhere tend to prefer Surfer; teams that want one loop from brief to republished page get more from Frase.
For keyword difficulty and large backlink datasets, Ahrefs and Semrush are still the data sources. Frase has added a Backlinks feature for spotting link gaps and drafting outreach, but nobody should cancel Ahrefs for it. Semrush also includes MCP access from its Starter plan, so connecting an SEO tool to an AI assistant is no longer something only Frase does.
Start it if you run one site or a small content team and want a single subscription to plan, write, publish and keep pages fresh. Starter is enough to test the loop on one site; Professional is the realistic plan for a team, since it adds Perplexity tracking, the calendar and internal linking. Skip Frase if you only need a content editor, or if your writers are strong and what you lack is keyword data.
Seven days is short. Before starting, prepare a list of pages to audit and two or three topics to brief, so the trial ends with real drafts and scores rather than a tour of the dashboard.
Frase replaced its older lineup with Starter, Professional, Scale and Enterprise. The cheapest plan is now Starter at $39 a month billed yearly or $49 monthly, with one seat, one site, 10 articles and 50 audit pages a month. Reviews that still quote about $15 are describing the old plans.
For seven days. Starter, Professional and Scale all begin with a 7-day free trial that needs no credit card, and Frase's site has free GEO Score, AI Visibility and Agent Readiness checkers. FraseCMS hosting is free up to 100,000 page views a month, but the content platform itself has no permanent free plan.
It depends on the plan. Starter tracks ChatGPT and Google AI, Professional adds Perplexity, and Scale adds Claude and Gemini; Enterprise covers all named engines. Frase checks 50, 200 or 500 prompts daily depending on the plan and sends alerts, but AI Visibility reports changes rather than fixing them.
For a team that wants one tool to research, write, publish and keep pages fresh, Frase covers more per plan. Surfer's real-time Content Editor is the stronger place to write, and its AI prompt tracking starts on the Standard plan or comes with a separate AI Search Analytics plan. Teams that write in an editor and publish elsewhere often prefer Surfer.
Starter stops at its monthly caps until the next cycle or an upgrade, so it can't produce an overage bill. On Professional and Scale, pay-as-you-go is off by default; switching it on lets you keep working past the cap, with overages billed at the end of the cycle. Seats, audit pages and AI prompts can also be added.
Yes. Frase's MCP server, CLI and API are included on every plan, so AI assistants and coding tools such as Claude, ChatGPT, Codex and Cursor can run research, check scores or publish without the dashboard. Requests are capped at 5,000 a month on Starter, 20,000 on Professional and 50,000 on Scale.
A data and outreach workbench for growth teams, priced on two meters: actions for platform work and data credits for the data you buy. Launch starts at $185.
The best backlink data in the industry, sold with a credit meter and single-seat plans that make the real cost hard to read.
Genuinely generous free tier to 2,500 subscribers, then a steep step up. Built for newsletters that intend to make money.