Frase
NewAI content research and writing tool built for SEO. Analyze top-ranking pages, generate optimized outlines, and write content that ranks — all in one workflow.
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What is Frase?
Frase is an AI content tool built specifically for SEO professionals. It analyzes the top-ranking pages for any keyword, identifies what topics and questions they cover, and helps you create content that's more comprehensive and optimized than your competitors. It combines research, briefing, and writing in one workflow.
Who is it for?
Frase is for SEO content strategists who need data-driven content briefs, content writers producing search-optimized articles, digital marketing agencies managing SEO content for clients, and website owners who want to rank but don't want to hire an SEO agency.
Key Features
- SERP analysis — analyze top 20 results for any keyword instantly
- Content briefs — AI generates detailed outlines based on competitor content
- Question research — surfaces "People Also Ask" and forum questions
- AI writer — generate SEO-optimized content from briefs
- Content scoring — real-time score shows how well your content covers the topic
- Topic clusters — identify related keywords to build topical authority
- Optimization mode — improve existing content with missing terms
- Integrations — Google Search Console, WordPress, Semrush
Pricing 2026
| Plan | Price | Documents/mo |
|---|---|---|
| Solo | $45/mo | 4 documents |
| Basic | $115/mo | 30 documents |
| Team | $199/mo | Unlimited |
Solo plan is expensive for casual users. Basic is better value for active content teams.
Affiliate Program
Frase offers 30% recurring commissions with a 60-day cookie. Register at frase.io/affiliates.
Frase vs Surfer SEO
Both are strong SEO content tools. Surfer SEO has a better real-time scoring system and more advanced keyword data. Frase has better question research and content brief generation. Many teams use both — Frase for research and briefs, Surfer for scoring and optimization.
Our Verdict
Frase is the best research-first SEO content tool. If content briefs and question research are your priority, Frase beats Surfer. If real-time scoring while writing is your priority, Surfer is better.
Best for: SEO content strategists and writers who need thorough SERP research before writing. Not ideal for: Teams on tight budgets — the Solo plan at $45/mo is expensive for just 4 documents. Bottom line: Excellent for content research and briefs. Consider combining with Surfer SEO for a complete SEO content workflow.