Tella is a screen and camera recorder for product demos, tutorials, sales videos and async updates, with AI editing that removes silences, filler words and mistakes, adds auto layouts and zooms, and hosts videos on shareable pages with analytics. Pro costs $13 per user a month billed annually for unlimited videos, 4K export and transcription in 106 languages, and Premium $19 adds a custom domain, white-labeling, 60 fps and advanced analytics. Recording runs up to 6 hours per clip.
Reviewed by EdGrows·Updated Sep 26, 2026This analysis is based on documentation, public user reports, and vendor materials — not yet on our own hands-on testing. How we rate
Tella is a screen recorder built for videos that need to look finished: product demos, tutorials, sales walkthroughs, onboarding and async updates. You record your screen, camera, microphone and system audio, at up to 4K and up to six hours per clip, with a teleprompter if you need one. Then Tella does the editing most people skip: it cuts silences, filler words and mistakes, applies layouts that switch between screen and camera, zooms in on the parts of the screen that matter, and adds backgrounds, subtitles and music.
Finished videos live on shareable pages with comments, reactions, calls to action and analytics, or embed on your site. AI generates titles, descriptions and chapters, and can turn a video into a written document. Tella runs as a macOS app, a Windows app and a Chrome extension, and connects to Slack, Notion and Linear.
Tella's plans on annual billing, screenshot taken September 26, 2026.
| Plan | Annual (per user, per month) | Highlights |
|---|---|---|
| Pro | $13 | Unlimited videos, 4K export, 106 languages, AI editing, team collaboration, 30 days of analytics |
| Premium | $19 | Custom domain, domain restriction, no Tella branding, 60 fps, all-time analytics with conversion funnels |
| Enterprise | Custom | SSO and SCIM, shared Slack channel, personalized onboarding, volume discounts |
Tella says annual billing is 50% off, which implies roughly $26 and $38 per user on monthly billing. SSO and SCIM are available as add-ons on paid plans.
Unlike the AI generators and editors reviewed elsewhere on this site, Tella has no credits: videos are unlimited, and the price is simply per user. The decision is between Pro and Premium, and Tella's own advice is sensible: if you share lots of videos with customers or followers, Premium; otherwise Pro.
Because Tella charges per user with no usage limits, costs scale with headcount only:
| Team | Pro, billed annually | Premium, billed annually |
|---|---|---|
| 1 person | $156 a year | $228 a year |
| 5 people | $780 a year | $1,140 a year |
| 10 people | $1,560 a year | $2,280 a year |
For a five-person product and marketing team, the jump to Premium costs $360 a year and buys a custom domain, white-labeled pages, 60 fps export and all-time analytics. It is worth it when videos go to customers under your brand, and unnecessary for internal walkthroughs. Teams moving from Loom can bring their library with Tella's migration and batch import tools, so switching does not mean starting from zero.
Tella's editing happens for you. Silence and filler removal, the AI mistakes finder, auto layouts and auto zoom turn a rough take into a watchable demo without opening an editor, which is the whole point for founders and product teams. 4K export, camera reframing, backgrounds and branded pages make recordings look like marketing assets, and hosting, embeds, calls to action and viewer analytics, with conversion funnels on Premium, show who actually watched a sales or marketing video.
It is narrower than it first looks. No free plan is listed, so quick, disposable messages are better sent with a free recorder. It is built for screen recordings: talking-head social content suits Captions or Submagic, and interviews and podcasts are recorded in higher quality by Riverside. Per-user pricing adds up for large teams, and white-labeling and custom domains require Premium.
Loom is the default for quick async messages; Tella is the better tool when the recording has to be polished and reused, and it offers a Loom migration tool to move libraries over. Descript also records screens and edits by transcript, with deeper editing for long content. VEED has a screen recorder inside a broader browser editor. For AI presenter videos without recording yourself, HeyGen is the alternative.
Founders, product marketers, customer success teams, educators and course creators who record demos and tutorials regularly, and want them to look professional with minimal editing, are Tella's audience. Pro billed annually covers most individuals and internal teams; Premium earns its extra cost when videos go to customers under your own brand and domain.
Pro costs $13 per user a month and Premium $19 per user a month, both billed annually; Enterprise is custom. Tella's pricing page says annual billing is 50% off, which puts monthly billing at roughly $26 and $38 per user. You can cancel at any time, and the subscription stops at the end of the billing period.
The current pricing page lists only paid plans, Pro, Premium and Enterprise, with education and nonprofit discounts available through separate programs. Check the sign-up flow for any trial on offer, but do not plan on a permanent free tier for regular use.
Pro covers creating and sharing: unlimited videos, 4K export, transcription in 106 languages, team collaboration and basic analytics with 30 days of history. Premium adds what matters when you share videos with customers or the public: a custom domain, domain restrictions for embeds, removal of Tella branding, 60 fps export and advanced, all-time analytics.
Each clip can run up to 6 hours, and you can combine multiple clips for longer videos. Recording captures screen, webcam, microphone and system audio at up to 4K, with a teleprompter, on the macOS and Windows apps and the Chrome extension.
For polished, edited recordings, yes, and Tella offers a Loom migration tool and batch import to move libraries over. Loom remains quicker for throwaway messages. Tella's strengths are editing, 4K export, layouts and branded pages, which suit demos and tutorials that people will watch more than once.
Yes. Every plan tracks views, unique viewers, watch time and engagement, with individual viewers, traffic sources and viewer locations. Pro keeps 30 days of history and Premium all-time history with conversion funnels, which matters for sales and marketing videos.
Yes. Tella integrates with Slack, Notion and Linear, supports SSO and SCIM as add-ons on paid plans or included in Enterprise, and offers an MCP connector and developer resources for teams that want to automate video workflows.
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